Question the obvious.
Independent Strategic Consultancy.
Business · Brand · Reputation
UNLIKE works with business owners and leaders on market strategy, brand positioning and reputation, bringing a wider perspective to decisions where the right direction matters.
Entering a new market.
What is the opportunity, who matters and what position can the business credibly own?
Repositioning a brand.
What genuinely needs to change, and what is still valuable enough to retain?
Building a new proposition.
What is the value, for whom, and why should it be chosen?
Managing a reputation issue.
Who needs to understand what, in what order, and what evidence will carry weight?
What appears to be a communications challenge may have its roots in the business itself.
A growth opportunity may expose a positioning issue. A question of reputation may have more to do with decisions and behaviour than with the message being communicated. UNLIKE looks at the business behind the brief, the market it operates in and the implications of the choices ahead.
Founder of UNLIKE
Founded by Andrea Hadjivasiliou, UNLIKE draws on more than two decades of experience across business strategy, brands, strategic communications and executive leadership, including direct responsibility for the operations and budgets of a 42-person communications agency.
years across strategy, brands and communications
people in the communications agency she ran as COO
Sometimes, the most important question is the one nobody is asking.
Good strategy should make a difference to the business. Not just look good on paper.
Strategic direction on markets, priorities, propositions and the choices that strengthen competitive position.
Defining what a brand should stand for, how it should compete and how its proposition and narrative need to evolve.
Strategic counsel on reputation, leadership visibility, stakeholders and communications where context, timing and judgement matter.
A space for the questions worth asking before settling on an answer.
ASK FIRST. Episode 2
Article
ASK FIRST. Episode 1
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